In the last few weeks, Nonpoint have announced the creation of their own label, released a new video series chronicling the making of the new song, and released a brand new merch line. The track made it’s initial debut last night on TNT’s AEW: Blood and Guts, but now “Ruthless” is available on all streaming platforms.
The song will appear on Nonpoint’s 13th album which will be released on their brand new label… 361 Degrees Records. Two weeks ago Nonpoint announced their new label and video series which brought them to the decision to create the label.
“Nothing will ever be the same for our band. Today is the first big step in the beginning of our new path we only dared to whisper about. We never thought it would ever come to pass but then again last year was 2020 and we all know that story. But what happened in the process has opened our eyes and changed everything. We want to take you along for the entire journey. Watch every concern get discussed, every obstacle laid in front of us bested, every assurance given and immediately taken we fight to recover, every triumph and disaster we’ve been presented. The story begins with this video and is the first domino to fall in the new story of “Nothing will ever be the same for our band. Today is the first big step in the beginning of our new path we only dared to whisper about. We never thought it would ever come to pass but then again last year was 2020 and we all know that story. But what happened in the process has opened our eyes and changed everything. We want to take you along for the entire journey. Watch every concern get discussed, every obstacle laid in front of us bested, every assurance given and immediately taken we fight to recover, every triumph and disaster we’ve been presented. The story begins with this video and is the first domino to fall in the new story of Nonpoint.”
