JUNE 7, 2021 — Today, leading independent label and artist development company Better Noise Music signs globally acclaimed rock band Asking Alexandria to its all-star roster. The new UK deal, announced by Better Noise President Dan Waite from the label’s U.K. office, starts this month with the band already in the studio working on new music, which is expected to be released later this year.
Ben Bruce, founding member of Asking Alexandria and lead guitarist, spoke on behalf of the band in a statement, saying,
“We are all extremely excited to be part of the passionate team at Better Noise Music. Over the past ten years, we’ve been so grateful to connect with fans all over the world. While we’ve concentrated particularly on our North American fanbase in the past, our goal for the future is that our music and live shows become more accessible to audiences on a global scale. That is why we jumped at the chance to sign to Better Noise. Working with the team out of the label’s UK branch gives us the opportunity to be more connected as a band to our home country, while simultaneously working with all of their international offices to reach our goals. We are all extremely proud to hail from England and getting back in touch with our roots is something that is beyond exciting to us. We are more focused, more driven and more determined than ever before. Thank you to everyone who has helped us and supported us over the years. It truly means the world to us. Here’s to the future.”
Since 2008, Asking Alexandria, formed and based in the U.K., have paved a path of their own, distilling danger and excess into an equally dangerous hybrid of stadium rock ambition, metallic energy, and electronic ecstasy. Against all odds, they achieved unprecedented success earmarked by two gold-certified singles (namely, “Final Episode (Let’s Change The Channel)” and “Not The American Average”), over a billion cumulative streams and views, and three consecutive top 10 debuts on the Billboard Top 200—Reckless & Relentless [2011], From Death to Destiny [2013], and The Black [2016]. In addition to headlining packed gigs on five continents, they destroyed stages alongside Guns N’ Roses, Green Day, Avenged Sevenfold, Alice In Chains, and Slipknot,to name a few. Meanwhile, 2017’s self-titled Asking Alexandria spawned two of the group’s biggest singles to date: “Alone In A Room” (40 million Spotify streams) and “Into the Fire” (30 million Spotify streams). The quintet—Ben Bruce [guitar, backing vocals], Danny Worsnop [lead vocals], James Cassells [drums], Cameron Liddell [guitar], and Sam Bettley [bass]—recently saw critical acclaim with their 2020 sixth full-length LP, Like A House On Fire. Worsnop recently collaborated with Better Noise artist Papa Roach for their track “Broken As Me,” which appeared on the band’s Greatest Hits, Vol. 2: The Better Noise Years, released in March.
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